The Characters:This book had a lot of characters in it that I wish I could talk about.. but in the hopes that they each get their own book(Yes Emma I am hoping for A LOT more books with these characters!)… I am going to narrow it down to 3Maddie - She is a sweetheart! She comes across as a major good-two-shoe, even a little naïve. She is focused on her school and although she wants to have fun in college… she is not looking for a boy AT ALL! But… its really all just an act, she is hiding some deep secrets’ that she doesn’t want people to know about… but slowly she starts to show everyone who she really is, and let me tell you she is FUN! Maddie is not just a little goody-goody oh boy no! The fact that she even accepts the challenge of trying to make someone fall in love with her is just the beginning of who she has been hiding! Braden – He is the playboy… if your female and wear a skirt chances are he’s had you in his bed. He is arrogant but charming, egotistical yet unpretentious. He is absolutely everything that a good girl should stay away from, and that guys want to be around. Oh and he is oh so super HOT, and he is actually really sweet, and not at all what he seems. Megan – She is the best friend (with the best name EVER!) She has known Braden forever, and only recently met Maddie at college. She allows the challenge to happen, even though she is best friends with Braden and knows a different side to him then what everyone sees. She is very sweet and once she realizes where things have gone… she plays her own game to get them to see whats right in front of them. She also comes across as sweet and naïve at times… then at others… not so much. Megan totally needs her own book! (yes Emma I am talking to you again!)The Good:This book is so super sweet, but its also heartbreaking at the same time. When I started reading the book, it was very similar to How To Lose A Guy In 10 Days, but once you really get into the story you are able to see that there are enough differences to really make the book its OWN.Once again Emma has outdone herself, I am honestly such a fan of her writing! Everything she writes is always so amazing, and I always get so excited when I find out she has a new book coming out (even if it seems like the wait is always forever). Emma just has a way of writing her characters in a way that make them seem real, there are not fake people in her books… its easy to believe that these people could be real. I think that is one of the best things a writer can do because it always makes me want to read more.The Bad:It was too short? Seriously I read this book WAY to fast because I just couldn’t put it down!Honestly though, I think the only thing I didn’t like about this book was that I wanted just a little bit more of Braden’s background… we got a pretty big glimpse into Maddie’s past, but Braden was still basically a mystery other then little tidbits here and there. I also really wanted a Meet the Parents Scene, I think it could have been so super funny and totally would have gone along with the whole challenge part!Final Thoughts:Overall, I think this is my favorite book that Emma has written, and I am going to anticipate each book that has anything to do with these characters more then most books. The only real problem after reading this book is… well what the HELL can I read next that will keep me entertained?